SEO Trends for 2022: 10 Important Trends to Improve Search Engine Optimization

Marketing areas regularly require improvements, changes in the main components of the area, including SEO. Technological progress does not stand still, which entails constant updates, the launch of innovative technologies. Search engine optimization is no exception. Therefore, it is worth knowing in advance the main SEO trends for 2022 in order to develop a more effective and “working” brand promotion strategy.

What are SEO Trends 2022?

SEO trends 2022 (Search Engine Optimization) is a set of actions aimed at improving the site and promoting its position in the search results in the TOP leaders. The main task is to attract customers into the marketing funnel. Thanks to a quality SEO strategy, organic traffic increases on the site. In 2022, several updates are expected regarding Google algorithms, user experience improvements. As a result, most of the changes will affect the SEO area as well.

It is important to prioritize search engine optimization next year, as investing in this area will guarantee good performance and overall success of your advertising campaign. In this article, we’ll take a look at the top SEO 2022 trends, trends, and forecasts to understand why it’s important to invest and spend time in this area. It is important to know the requirements for SEO optimization in order to set high goals and achieve them, to be successful and productive in the market, and to stand out from the competition. 

To stay at the top of the search terms, it is necessary to follow the trends in SEO that change from year to year, the factors necessary to offer rich and high-quality content to web users. If you follow the new SEO trends for 2022, there is an opportunity to keep up with the active development of technology and get high positions in SEO while improving the user experience.

Top SEO Trends for 2022

1. Artificial intelligence

This is a new way to interact with the audience through online content, which fundamentally changes the outdated model. An intelligent algorithm shows the user the information that interests him the most, making it easier to search the web. At the moment, search engines do not distribute their technologies and achievements. However, it is believed that this will improve the user experience during the search. Factors can be included, depending on the click-through rate as well as the time spent on the page. To do this, you need to captivate readers with useful and well-structured content, which will make it easier for users to find the information they need or a particular brand on any platform. 

2. Voice search

Voice assistants Google Assistant, Siri, Alexa are already used in mobile gadgets, but in 2022 the percentage of users will increase. Emarketer is a large American market research company, analyzed, resulting in 33% of the population using a voice assistant in their daily lives in 2019. This tool provides ease and comfort in comparison with manual typing. Agree, it’s easier to ask a query in the search field, just by saying the keywords. This technology will only progress and become an SEO trend in 2022.

To improve SEO for your own brand in this particular search area, you should focus on keywords and phrases with additional wording. The voice assistant works better with more detailed queries. When typing by hand, users typically abbreviate words. As you prepare for SEO 2022, it’s important to properly optimize your content to respond to a voice query and choose your keywords accordingly.

3. SEO with video

The innovative trend of SEO 2022, while actively developing in recent years. There are over a billion users on the Youtube platform. Instagram and Tiktok also have millions of followers. According to a survey published Statista27% of people spend at least 10 hours a week on video, while 15.4% spend 7-10 hours and 18.3% spend 4-7 hours. It can be concluded that users like to watch videos. For this reason, better SEO 2022 through platforms like Youtube, Instagram, TikTok has become more of a necessity rather than a priority.

The introduction of video content in search engine optimization requires attention not only to the main keys, but also to the secondary ones. Google no longer just looks at strings of words. Now it’s a context analysis on request and an attempt to understand the main purpose of the user’s search. This means it’s important to provide more relevant information through primary and secondary keywords.

Also Read: Best Tips to Rank Your Brand New Website On Google

4. Adaptation of content for mobile devices

Today, most users prefer to surf the Internet using a mobile gadget or tablet. In 2022, it is important to have a mobile-friendly website in order to rank higher in search engines. In 2019 the company google announced that any website without such support is of little value to the system, given the indexing of mobile devices.

The implementation of the SEO 2022 trend includes several main aspects.         

• you need to optimize the design of the website to automatically adapt to the size of any screen; 
• there must be a suitable display that automatically integrates with any resolution, regardless of the tablet, phone model;
• provide an application to download and install on iOS and Android system;
• choose a design for a website or application that will simplify mobile access and navigation;
• pre-test for mobile devices via google search. This way you can access the mobile usability report in Google Search Console.

5. Google EAT

The Google service always indicates that a search query places great importance on the quality of the content. This will directly affect the position in the search results. Expertise, Authoritativeness, and Trustworthiness , abbreviated as EAT, are among the main factors that determine the level of content quality. This principle is critical to the success of SEO and rankings. With EAT, Google can distinguish between a site that offers low-quality or inappropriate information and a web page that provides rich and reliable content. Therefore, the SEO 2022 trend is to create content in accordance with the requirements of Google.

To write well, you need to reach your target audience, identify and understand what they want. A full-fledged assembled image will allow you to explore interests, and subsequently present relevant content. Be sure to use links to official sources, which will significantly increase the level of trust. Being first on the search list means focusing on Google’s EAT principle while respecting these factors.

Check out the below video to know about the 5 must focus SEO tips for this year

6. Featured Snippets

Google has developed special blocks with important information. This feature provides users with the fastest and most up-to-date information in a simple and accessible way. The main goal is to answer questions as quickly as possible and improve the user experience.

Thus, by reducing the time spent, the interaction improves. In terms of SEO optimization, first of all, this option is considered “useful for the user”. Also, it will increase the percentage of organic impressions, you can enter the list of authoritative sources in 2022.

7. Long and quality content

Another SEO 2022 trend that only came about over time. Content is given more attention, special requirements are put forward. Long but engaging and interesting text generates more traffic. It is important to focus on preparing relevant and high-quality information, but as exciting as possible. Be sure to use headings, divided into subheadings, which makes it easier for Google bots to index and crawl the article.

8. Accessibility

The number of people on the Internet is increasing every day, including people with visual impairments or other disabilities. Therefore, the key factor will be the use of tools in order to be seen and found by every user. Making content, services, products, and more available to everyone will not only help you rank higher, it will also improve your customer experience.

9. User Experience  

Quality of Service is an SEO 2022 trend that goes hand in hand with the page usability requirements that Google mentioned in the last post. Google will take into account the user experience of the site in order to properly rank it. These include factors that affect page load time, number of redirects, images, and page length. Google will check the basic parameters of the page, as well as the usability and navigation of the site on both desktop and mobile devices, the placement of buttons, the display of dynamic images (pop-ups). The new update also means that using the AMP format is no longer a requirement.

10. Optimization and download speed

This SEO 2022 trend should be taken out in a separate paragraph. Almost all components of high-quality promotion next year are aimed at optimizing the page, reducing the download of information and images to a minimum. The site should load quickly without losing the quality of the content. Users are becoming more selective and impatient, so it is important to adapt to changes in human behavior.

Conclusion

The current SEO trends 2022 will allow you to accept and comply with new trends. Updates will help you stay on top, get into the TOP of leaders in a search query, increase the growth and development of your own business. Being aware of SEO trends in 2022 can bring many benefits to a website and brand, apart from achieving higher rankings. This is an opportunity to prepare in advance and successfully implement the developed principles in the marketing strategy for the next year.