The 8 Most Common Mistakes in E-commerce Store

We know you want your web store to work as efficiently as possible. That’s why it’s important to differentiate between online e-commerce stores that don’t offer an extra customer experience and online stores that truly provide a fantastic experience for their visitors.

Here are some tips on what you need to look out for as a store owner to avoid the common mistakes of e-commerce. By paying attention to these, you can create the kind of unparalleled user experience in your webshop with which you can maximize the number of your orders. Let’s see the most common mistakes made by web store operators.

1. You don’t have a real customer base

“If you start your e-commerce store, customers will come anyway.” If you use your products, you have invested money, time and energy in building your web store. the products that consumers are most looking for on the internet, but still not available anywhere, come up with something plus, some service or content that will make you stand out from the crowd.

Act like coastal fishermen…

Did you know that fishermen do not cast their nets randomly, nor do they continue fishing according to a pre-planned route? They know with which current the fish are expected to arrive, when and where, and how many of them there may be at that location. They build up fishing along such preliminary research, experience and information.

According to market research, these fishing grounds are available to store operators, in the ordinary sense of Google searches, Facebook groups, Youtube videos, forum reviews, and so on. we can call it.

2. You fail to identify your target audience correctly

Just think of the school example when trying to sell vitamins to seniors or seniors among teenagers. Of course, no matter how good your product is, how convincing its price is, or what a sensational performance you’re talking about, it’s almost certain you’ll never buy from your current audience. It’s simply not for the target audience that gets in front of your eyes. So it is always a very important step to find out exactly who your products will solve and what problems they will solve.

3. Incorrect pricing

If you know to whom, for what problem, what you want to sell, you will pretty much have an idea of ​​how much you will be offering your products. However, the most common mistake is related to underpricing or overpricing.

For rational pricing, we recommend that you consider other players in the market. If your operating costs allow and you still make enough profit, you can go below the average price. However, if you are able to provide some extra service in addition to your product, experience may make it even more expensive than your competitors. This type of overposition is used by premium providers.

4. Inappropriate web store engine

Due to the current oversupply of the internet, you may not be choosing the right webshop engine for your needs. What should you look for when choosing an e-commerce software?

You are starting a free or just too expensive webshop

In most cases, the choice is influenced by the price. You can start an e-commerce store in Hungary somewhere between 0-10 million forints on an extremely wide scale. Of course, these are just extremes. You must be aware that free options require a compromise, and very expensive investments may not pay off. We advise you to always choose the golden mean if you can: a solution that works at a low regular cost and is constantly evolving.

No support available after launch

Your webshop is ready, orders are coming and new customer needs come with it. However, it may no longer be available from whom you ordered the e-commerce store or it will handle your requests at an unavailable pace. But you may also want to charge exorbitant, unrealistic fees for your newer requests.

No documentation or user community is available

If you don’t want to contact customer service all the time, you can browse the software’s help, articles, and blog posts. However, this requires that there is an existing Hungarian language documentation, description, or helpful user community for the given system (eg. Facebook group).

It cannot keep up with the advancement of technology

E-commerce is a dynamic market that is changing day by day, where you constantly need to be able to present something new. What worked last year is likely to be little this year. Your e-commerce store needs to be able to keep up with what’s new in every area: whether it’s branding, features, security issues, updates, regulatory changes, and more.

No trial

Can’t try your webshop before using it? Yet, as you know, “the test of the pudding is eating.” This is the minimum requirement for a system that you will work with your co-workers on a daily basis.

He can’t grow with you

Once your store is up and running and producing the numbers, you want to simplify and automate as many processes as possible. This will require a complex integration of different software. There are currently thousands of integrable systems on the market, the interconnection of which alone requires an entire development team. It is important to choose a solution where you have a whole team of experts on demand.

Also Read: Why and how to create a good SEO strategy for your website?

5. You take security lightly

Consider security-related costs as an investment rather than an expense. Hackers have an infinite number of ways to attack. This could be a financial, phishing scam or even an infected link.

If you operate a store, you have a responsibility to protect the information of your customers. Nowadays, the minimum recommendation is to use a secure password and 2-step verification for your accounts and set up an SSL certificate for your store. If you are using a more serious rental system, there are many other protection features available.

6. The “Who if I don’t?” Attitude

Starting and running your webshop takes a lot of action. It’s commendable that you’re trying to go into battle as a one-man army. On the one hand, you can benefit from this kind of handyman attitude on the other hand, and on the other hand, you can save a lot of money.

But later on, you’ll be better off entrusting each workflow to professionals. Depending on what you need, find and choose the right help: entrust your graphics tasks to a graphic designer. Take photos for the photographer, videos for the cameraman and more. You’ll save a lot of money unnecessarily if you start managing your ads yourself without expert help. Don’t get too caught up in your attention. Try not to work for your company, but for your company. Successful entrepreneurs all advise on this.

7. Problems with product pages

Product pages are the most important pages in the web store. If basic information is missing here or is not displayed in a clear and user-friendly way, it will greatly degrade the user experience, which can undermine customer satisfaction.

You are not exploiting the potential of product evaluations

Allow your customers to rate your products and strive to get positive feedback. One of the most effective pastimes is when other buyers see how good your product is for sale and how well it resonates. It is also one of the most important pillars of confidence building.

Product photos that do not properly display your product

Good product photos are essential elements of successful webshops. It is best to have the opportunity to present the same product from multiple perspectives. But you can expect even more success if you can photograph the product in its own environment or with its accessories. There are several ways to create a beautiful and compelling product image, but the golden rule is to clearly present the product and have at most a background that complements rather than spoils the look of the base product.

Missing product descriptions

Good product images take a lot of the burden off your shoulders, but missing a product description alone is not enough. With descriptions, you can convince your insecure or skeptical customers. You can describe whose problem it will solve, but you can also list its strengths over other similar products. Yet we see plenty of online stores where products are present without description. Would you like to shop in a place like this?

You want to show too much

It is important to systematically post essential information about everything. Do this as uniformly as possible, in harmony. Be it something to read, be it something to watch – even in an interactive way, for example in the form of a video – but don’t overdo it. Slow page loading and too much bulk information can discourage your customers and negatively affect the results of search engine crawlers.

8. Fails to provide a fantastic user experience

We left the most important thing at the end: the plus user experience. This also affects conversion rates as well as search engine rankings. Make sure the following are set up correctly in your e-commerce store.

There is no proper categorization and filtering

Your potential customers need to find the products they want. Categories and filtering show your visitors where to go. They can also encourage them to look at items they weren’t originally looking for, thus increasing sales and revenue. To do this, you can create multiple routes with alternative categorization, and by carefully specifying product parameters, it becomes clear to the customer what product types to choose from.

Too few company information

Transparency and accessibility are important. Buyers want to know your company, shipping rates and time, what return options are available and how to contact you if there is a problem. If this information is clear and easy to find, it will greatly contribute to a proper user experience.

Poor navigation

Good navigation is essential. Your webshop has great products, contact information, shipping and return details – but the main question is, will your visitors find them? If you have the option, create a well-structured second menu in the footer as well, and check the main menu for each display size.

It is not possible to buy without registration

How many times did you put products in the cart and then leave it there because you should have registered? Although the same information must be provided with a password when making a registration purchase as with an unregistered purchase, there are still people who are averse to it. Since many features are also won by registered customers, it is worth offering both options during the purchase process.

If you absolutely have to force a customer to open an account, at least make it easier for your customers – you can use it to create from a Facebook or Gmail account.

Content similar to your competitors

Here’s a simple fact: if you don’t give potential customers a reason to buy from you, they won’t be from you. Approached differently, if you are copying another webshop with its products and content, thereby making it the same, why would they buy more from you? You can draw inspiration from a market-leading store, but we do not recommend full copying at all. Good ideas should serve as a starting point, get inspired by the big ones, but be sure to tailor the content to your own image.

You don’t follow statistics, you don’t do SEO

With Search Console, Google Analytics, and Facebook pixels, you can get a wealth of data about your customers. Take the time to get to know this data, observe their behavior, and continually redesign your marketing strategy accordingly in the future. Design your content to be optimal for search engines as well.

Missing payment methods

In today’s fast-paced world, where your customers don’t want to wait a minute, it’s essential to have at least one card payment method in your e-commerce store. Such a trifle should not discourage customers. We have integrated the solutions of all the popular players directly, so it is just a few clicks to turn on one of the systems.

Few shipping options

Imagine yourself in the place of your client for a moment. What do you want to buy? Receive the package at the right price, with fast and reliable delivery. So it doesn’t matter who you contract with to deliver the products. The customer may not be at home or receive a package at work. There are several solutions for this, you can use parcel points, different pick-up points or even parcel machines.

Customers really like free shipping, but surveys show that this is no longer the most important thing. However, 79% of consumers consider this to be a deciding factor, so it is worth working with an acceptable level of shipping costs and letting go above a certain basket value.

Summary

What is an awesome e-commerce store like? The answer is simple: customer-centric! Do everything for your customers! Make the journey easier for them, from arousing desire to ordering!

Make sure their data is safe! Ask them after your purchase what could be better? Try to sneak into their skin and ask yourself what the process would be like if you were the buyer? Think with the customer’s head and make shopping an experience for him! If you heed our recommendations and don’t make the above mistakes, you’re sure to get on the right track.